Using mock-ups in your brand presentations
Using mockups in your brand presentations
In this post, I’m going to share why I started using mock-ups in my design presentations and why you should too if you aren’t already. Presenting designs to clients can be extremely scary for some. I still get anxious when I send clients their branding or website for review. But the way you present your designs to clients can make a whole difference in the feedback you receive.
They add Flair your Presentations
Mockups are a great way to add flair to your design presentations they also elevate your designs and the clients get to see how the designs will work in the real world. They get to visualize the look and feel of the content that is sent to them.
Not all clients can visualize how the designs will look if you send them just the designs as is. Presentation is key as everything is almost digital. Mockups help sent the tone and get them excited for the future of their brand.
Can be used to attract your Ideal Client
If you’re working on a personal passion project or updating your online portfolio, using mockups to present these will set you apart. When you share these designs on social media you will stand out more and then possibly attract your ideal clients. Instead of just showcasing these brands online as still images you can implement some mockup designs. For example, if you’re working on a jewelry brand, you can showcase the logo design on a jewelry box or wrapping paper.
Use your Mockups Correctly
There are many mockups out there but make sure you get the ones that match the style that you’ll be presenting. I believe in simple designs so I try to stick to simple mockup that means nothing to crazy. Again, this all depends on the brand you’re presenting to and your existing branding aesthetics.
Don’t overpower the mockup designs, the focus should still be on the item you’ll be presenting to the client or on your social media. Make sure it’s clean and it gets the point across when presenting to your client.
Keep a Library of Mockups
Don’t overdo the mockups when presenting to your clients but it’s good to have about 10 different styles of mockup on hand. (Don’t use all in one presentation) There are tons you can get online, some are free and others have a relatively small fee.
I try to find the mockups that fit my brand and that I can incorporate in my brand presentations and on social. I also make sure they are versatile enough for me to reuse over and over again.
Mockups I always have on hand:
- Tech (Laptop, Destop, iPad & iPhone)
- Packaging Design (Boxes, Bottles, Tags etc..)
- Stationery Mockups (Paper, book covers, cards, business cards etc.. in various sizes)
There are mockups out there to take your design presentations to the next level no matter what your budget is. Investing in a few mockups for your business will also be a smart move. Using these will likely get you better feedback on projects you present. Below are a few resources I’ll recommend you use to get some awesome mockups to elevate your designs.
Have you been using mockups in your brand presentations? If so, let me know over on Instagram! (hellonextbrand) Mockups are a great way to present new branding designs to clients. This is especially an added bonus when you’re working with a business that will have printed brand collaterals.
Related Post: My Client Onboarding Process
Until next time…