How I repurposed previous content for social media

Publishing a blog post or template once and promoting it on Pinterest isn’t the only way to publicize your content. You can take one post, and create several different content pieces that you can use across your social media accounts. In this post, I’m going to be sharing with you how I took one weekend to repurpose my existing content into various social media pieces.

Organized Existing Blog Content

I started with the existing blog posts that I had already published on my website. I’d created a Pinterest graphic and maybe Instagram posts for some of these posts in the past. But I only posted once. The goal here is to have content that I can post more than once in different ways.

I used Notion to list out all of my existing blog posts. This helped me determine which of the posts was worth further promoting and how much promotion was needed. From here I went to the posts that had a number in the title..i.e “6 Ways to Grow your list”. For the Pinterest graphics, I kept the number because people are drawn more to lists. However, for other social networks, I opted to not include the number. This gave me more flexibility to only use some of the ways in two different posts.

Promote Design Templates

I created these social media variation designs when I created my design templates but didn’t post them often across my social platforms. On my Twitter account, I scheduled a different design template to be posted every other Wednesday. On Pinterest, I decided to promote a design template at least once each week the same is done for Instagram Stories. The goal is to always have one of my design templates on my social accounts for new viewers.

Created New Social Media Posts

There was a treasure chest of social media posts within my previous blogs. In some of the posts, I was able to create weeks worth of content from one single blog post. I created the social media posts for each using the title of the post and any other necessary information.

After, I read over the posts and pulled out certain points that would be a good fit for quote posts or branding tips posts for my social media accounts. The goal here was to take my past posts and repurpose them as often as I could. This is perfect for moments when I’m stuck on what to post to my feed or stories. I have all of these images now saved and ready to go at a moment’s notice.

Content for Video Series

I have a mini video series that I film for my IGTV. If you haven’t seen the first season click here to view those episodes. As I planned the launch of the second season I found new content to use within the video series from some of my previous blog posts. You never know when a new idea is going to pop up. For the series, I took some of my previous content simplified the information, and updated it to make it more relevant.

Content for my Mailing List

It’s not enough when you send your subscribers a link to your new blog post. Why did they join your list? I take content from new and previous blog posts expand on them and send them out within my monthly newsletters. I also included additional information within the email that wasn’t included in the original blog post. The goal here is to make my subscribers feel special by giving them extra information that isn’t available to everyone that visits my website.

Other ways you can repurpose your blog post content

Create an Infographic post for Pinterest or Instagram
Create a video or podcast version of a previous blog post
Create a new blog post
Create/go live on Instagram Stories
Create a new downloadable content piece related to previous content

How I repurposed previous content for social media