What Fenty Beauty Taught Us About Inclusive Branding

When Rihanna launched Fenty Beauty in 2017, she didn’t just enter the beauty industry, she transformed it. With 40 foundation shades (now expanded to over 50), the brand forced the entire cosmetics world to rethink what true inclusivity looks like. As creatives and brand builders, there’s a lot we can learn from this cultural shakeup.

Here are the key takeaways whether you’re designing for beauty, fashion, tech, or anything in between.

Representation Isn’t Optional Anymore

Fenty Beauty didn’t create inclusivity as a trend; it made it the baseline. When customers see themselves reflected in your brand they feel seen. And people who feel seen become loyal customers.

Lesson for designers and creatives: Your visual storytelling must speak to everyone. From color palettes and photography to the people featured in your campaigns. The key takeaway is to ask yourself: Who will I including? Who will I be leaving out?

Inclusive Design Means Functionality + Visibility

Inclusivity isn’t just visual. It’s functional. Fenty Beauty products work for a broad spectrum of skin tones and types which is proof that inclusivity should be built into the product, not just the packaging.

Apply this as a designer: Whether you’re creating a website, app interface, or packaging, make it accessible. Think about color contrast, readability, and ease of navigation for all users. Make your designs not only look good, but make it work well for everyone within your target audience.

Authenticity Wins Every Time

Fenty Beauty didn’t just show diverse faces it built a community. Its marketing felt real, its models relatable. And it wasn’t performative; it was intentional. That authenticity resonated deeply and spread like wildfire.

As a creative: Your audience can spot fake diversity a mile away. Authenticity is in the details these can be how you write captions, choose visuals, and tell stories. It’s not about checking boxes; it’s about telling the truth.

Create with Purpose, Then Promote with Passion

Fenty Beauty’s launch wasn’t just inclusive it was loud, confident, and unapologetic. It told the world: “We’re here for everyone, and we mean it.” That boldness captured hearts and headlines.

Design Takeaway: Design boldly. Communicate clearly. Let your branding speak volumes about your values. And when you’ve done the work don’t be shy about showing it off.

Fenty Beauty didn’t just sell foundation. It sold belonging. And that’s a powerful thing. So whether you’re a brand strategist, designer, or small business owner, remember this: inclusive branding isn’t a trend it’s the future. And those who embrace it, authentically and intentionally, will lead the way.

Until Next Time….